Privacy Policy of Extacklestore.com and the Extacklestore.com Member Sites

Our goal at extacklestore.com is provide you with the fishing information, services and products that are most relevant to you. To achieve this goal, we collect information to understand what differentiates you from the millions of other internet users. We collect this information in two ways.

Returns: Any item defective we will replace or credit amount of item only. Any product that you want to return for any other reason will be credited back minus 10% handling fee/restocking fee. you must return the item to us and it will be refunded once item is received by us. Any questions or concerns please email:extremetackle@charter.net or call us at 1-262-689-5583.

Registration
First, you may provide us with certain information such as your name, email, address, and postal addresses when registering for certain services such as posting fishing reports, posting to our discussion boards and participating in online chat. This information is used for purposes such as personalization and verification. On other occasions such as when we provide items for purchase online, we may request your credit card number to conclude the transaction, or your mailing address to ensure proper delivery.

In our effort to provide personalization and opportunities for prizes and services, we may at times ask you to submit information such as your name or email address, or to share your interest and hobbies with us. You never have to answer these questions, and you can decline this exchange of information on any site on the internet-not just our-at any time. However, if you should choose to withhold requested information, we may not be able to provide you with some of the services that depend on the collection of this information.

Cookies
Second, we may track your visit to our sites by giving you a "cookie" when you enter. Cookies are pieces of information that web sites transfer to your computer's drive for record-keeping purposes. We use cookies to make visiting our store and our member sites easier. Cookies allow us to save passwords and preferences for you so that you will not have to re-enter this information the next time you visit. We collect this data to help us provide the best possible services to our customers.

In addition, third party advertising networks that we use may issue cookies when serving the advertisements. We will update these policies to identify any new third party advertising networks promptly after we begin using their services.

The use of cookies is now an industry standard, and you will find them used on most major web sites. Most browsers are initially set up to accept cookies. You can find our more about this topic on the web at: www.cookiecentral.com

Use of Information
Any personal information you provide to us when registering for any of our services or when ordering any products from our online store is maintained and accessible only by extacklestore.com unless specifically stated otherwise. Our primary goals in requesting registration information when you make a purchase in our store is to assure that we deliver the product to you, so that we can reach you it there is a question about your order, and maintain a record of the transaction for customer service and tax reporting. UPS also needs this information to be able to send tracking information about your shipment. Our primary goal in requesting registration information when using our online services is to provide our registered users with customized experiences across our member sites.

1. We pay attention to what our customers do and do not use on our sites and do not use on our sites and we modify our content appropriately.
2. We also use the aggregate data to perform statistical analyses of the collective characteristics and behavior of our registered users and visitors, to measure user demographics and interests regarding specific areas of the extacklestore.com sites and to analyze how and where best to use our resources. Without such data, we would not know the most popular areas of the extacklestore.com sites are, and we would not be able to change and update our content and services appropriately.
3. extacklestore.com limits the sending of third party or purely promotional/advertising email solicitations to users who have elected to receive this type of information or communications as described above. Such solicitations are limited in that they, among other things, must clearly indicate who the originator of the email is, and provide the recipient with a method of opting out from receiving future communications.
4. We respond to subpoenas, warrants, or other court orders regarding information that is contained with our access logs concerning any member or visitor. We also reserve the right to release that information concerning a user who we believe is in violation of the our Terms and Conditions or other published guidelines even without a subpoena, warrant or other court order. We cooperate with law enforcement agencies in identifying those who use our servers for illegal activities. We also reserve the right to report to law enforcement for prosecutions and activity which we believe is or may be illegal.

Children's Privacy
We are concerned about the safety of children when they use the Internet. We want you and your family to be safe while visiting our sites. Consistent with the Federal Children's Online Privacy Act of 1998 (COPPA), we will never knowingly request Personally Identifiable Information from anyone under the age of 18 without requesting verifiable parental consent.

Correct/Update
You may also send us at extremetackle@charter.net and tell us what changes you want to your personal information and will edit that information for you.

Modifications to this Privacy Policy
If we decide to change our privacy policy, we will post the changes on this page so that you area always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Privacy Police was updated February 20, 2011.